Creative marketers are using the Liveclicker platform to push the boundaries of what’s possible with email, finding new ways to engage customers, and make their teams more efficient. In this edition of Email Innovators, we highlight the work of WWE, Kabam, and Insider as they drive big results and craft irresistible email promotions using advanced personalization.

WWE Brings the Excitement of Wrestling to the Inbox

Larger-than-life personalities. Captivating stories. Lots and lots (and lots) of action.

There’s no shortage of reasons to love professional wrestling. But how do you translate the kinetic drama that draws fans to the ring time and time again to email; a medium that is often considered flat and static?

For WWE, the world’s premier wrestling media brand, the answer was as elegant and potent as a Stone Cold Stunner: embedded email video.

Innovation pays off:

• 35% increase in clicks after incorporating video content into email
• Significant time reduction spent creating, updating, and sending emails
• Integrated personalization tools enable more flexible, interactive, and engaging email experiences

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Kabam Saves the Day with Super-Fun Emails

Rich stories, profound lore, and immersive worlds help Kabam Inc. captivate millions of people all over the world. By putting amazing experiences and new ways to have fun in the hands of mobile gamers everywhere, Kabam lives its mission by entertaining the world one interaction at a time.

So, what happens when Kabam applies this fun-first approach to email marketing? After incorporating more interactive content like embedded polls, tap-to-reveal character and feature releases, videos, dynamic images, and more, Kabam’s users now see the company as a hero that puts on its cape every day to protect the world from inbox boredom.

Innovation pays off:

• 286.5% lift in its engagement after adding embedded polling and engagement-driven personalization to its emails
• More than 33% lift in click-through rate after A/B testing capabilities revealed further optimization potential
• iOS-focused tap-to-reveal email elements increased campaign click-to-open rates by up to 46%

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The Inside Scoop on Insiders High-Performance Emails

First impressions matter. So when global news and lifestyle publisher Insider sends welcome emails to make that first contact with new subscribers, it knows to do it with style. 

The legendary media brand, which boasts 250 million readers worldwide, delivers a sophisticated and comprehensive welcome series packed with a variety of captivating tactics that initiate better relationships and set the tone for what customers can expect. The incorporating of video content quickly informs viewers, enables an invaluable emotional connection, and—most importantly—drives big results.

Innovation pays off:

• Insider’s welcome email series sets the tone for successful, long-term engagement more than 250 million readers worldwide
• Welcome email video has delivered more than 50,000 views to date
• Marquee use of video happens in sixth touchpoint of Insider’s welcome email series

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Innovation takeaways

Become an Email Innovator yourself with these relevant tips and takeaways:

Embrace change. As audience and business needs evolve, your ability to pivot at the drop of a hat has never been more important. Being able to segment readers based on where they reside is an extremely valuable first step to not only deliver more relevant content, but to engage with customers and learn about changes before they’re mission-critical.

Encourage omnichannel engagement. Online engagement is a trend that is here to stay. So, you need to have a plan in place for reaching and converting omnichannel shoppers into loyal subscribers.

Design with flexibility in mind. Agility is one of the biggest advantages any business can have. Especially when combined with personalized content. Email templates and pre-written messaging are easy wins that can keep your company nimble regardless of the challenges it encounters.