Creative marketers are using the Liveclicker platform to push the boundaries of what’s possible with email, finding new ways to engage customers, and make their teams more efficient. In this edition of Email Innovators, we highlight the work of WWE, Kabam, and Insider as they drive big results and craft irresistible email promotions using advanced personalization.
Larger-than-life personalities. Captivating stories. Lots and lots (and lots) of action.
There’s no shortage of reasons to love professional wrestling. But how do you translate the kinetic drama that draws fans to the ring time and time again to email; a medium that is often considered flat and static?
For WWE, the world’s premier wrestling media brand, the answer was as elegant and potent as a Stone Cold Stunner: embedded email video.
Rich stories, profound lore, and immersive worlds help Kabam Inc. captivate millions of people all over the world. By putting amazing experiences and new ways to have fun in the hands of mobile gamers everywhere, Kabam lives its mission by entertaining the world one interaction at a time.
So, what happens when Kabam applies this fun-first approach to email marketing? After incorporating more interactive content like embedded polls, tap-to-reveal character and feature releases, videos, dynamic images, and more, Kabam’s users now see the company as a hero that puts on its cape every day to protect the world from inbox boredom.
First impressions matter. So when global news and lifestyle publisher Insider sends welcome emails to make that first contact with new subscribers, it knows to do it with style.
The legendary media brand, which boasts 250 million readers worldwide, delivers a sophisticated and comprehensive welcome series packed with a variety of captivating tactics that initiate better relationships and set the tone for what customers can expect. The incorporating of video content quickly informs viewers, enables an invaluable emotional connection, and—most importantly—drives big results.
Become an Email Innovator yourself with these relevant tips and takeaways:
Embrace change. As audience and business needs evolve, your ability to pivot at the drop of a hat has never been more important. Being able to segment readers based on where they reside is an extremely valuable first step to not only deliver more relevant content, but to engage with customers and learn about changes before they’re mission-critical.
Encourage omnichannel engagement. Online engagement is a trend that is here to stay. So, you need to have a plan in place for reaching and converting omnichannel shoppers into loyal subscribers.
Design with flexibility in mind. Agility is one of the biggest advantages any business can have. Especially when combined with personalized content. Email templates and pre-written messaging are easy wins that can keep your company nimble regardless of the challenges it encounters.