The media and retail worlds have more in common than ever. Between Apple’s iOS 15 privacy updates, impending doom for third-party data cookies, and a headstart to the holiday season, the moral of the story is that similar changes are occurring across both industries.

For members of both marketing crowds, this means audience data is no longer nice to have — it’s a must-have. Today, the value exchange you create with every reader, consumer, and email recipient is what separates your brand and makes your content stand out from the competing noise.

And that’s a huge advantage when it comes to creating stronger reader relationships. Especially if you’re laser-focused on engagement and able to take a page or two out of retail’s top-performing playbooks. After all, these companies have been using low-effort, high-impact email tactics to enhance reader experiences for years!

Exclusive access, more personalized messaging, and interactive email content can make any media or publishing brand’s marketing experiences more satisfying. These tactics can deliver:

• An increased volume and variety of content to satisfy new online subscribers
• More efficient publishing and breaking news delivery processes via dynamic email
• Advanced audience segmentation, personalization, and engagement capabilities
• Better results with minimal work to keep readers, bosses, and everybody else on your team happy

What are you waiting for? Level up your email engagement rate and reader relationships now by downloading What Media and Publishing Can Learn from Retail’s Top Performers!