Consumer behaviors are rapidly changing. Brands need to move quickly to accommodate new buyer priorities and preferences, creating a seamless experience across channels. And the combination of real-time content and first-party data is your key to delivering value-based personalization that meets customers exactly where they are.
Today, we’re partnering with Marigold sister brand Sailthru to solve the omnichannel personalization challenge. As consumers continue to find more places to engage with a brand, marketers need to be able to move at the speed of the customer, delivering personalized interactions at every engagement. Our latest integration combines the power of Sailthru’s first-party customer data profiles with Liveclicker’s digital library of engaging, conversion-driving personalization elements into a single, cross-channel platform experience.
Through a simple drag-and-drop tool located in Sailthru’s Visual Email Composer (and direct access from Sailthru’s HTML Editor and Campaign Builder), all Liveclicker customer can now tailor cross-channel content to every customer at the moment they engage with your message from directly inside the Sailthru platform. This integrated experience makes it possible to grow audience engagement and loyalty in as little as one click.
But that’s not all. By adding real-time personalization to your first-party data profiles, you create an unforgettable experience that delivers value at every stage of your customer journey.
Drive conversions with real-time personalization and Sailthru’s cross-channel marketing platform
With Sailthru’s easy-to-use Visual Email Composer, you’ve got drag-and-drop access to Liveclicker’s countdown clocks, dynamic content displays, trending social media posts, and more in the same location your first-party data is managed. With one-click access to Liveclicker’s library built directly into your email templates and campaigns, you’ll never have to leave Sailthru’s platform to build and deliver conversion-driving, cross-channel experiences.
Manage all your customer data, marketing campaigns, and personalization strategies from one platform
First-party data is hard to come by, but Sailthru’s data-rich, single-view customer profiles make it easier to collect and use in your real-time personalization elements. This platform hosts the wealth of cross-channel customer data you’ve collected, and when combined with Liveclicker’s library of dynamic content capabilities enables you to seamlessly fuel your messages across marketing campaigns using every digital channel—saving you time while simultaneously elevating performance by adding the perfect amount of interactivity and innovation to your brand’s interactions.
Deliver hyper-personalized product recommendations powered by AI
After combining Sailthru’s data-rich single-view customer profiles, AI and machine learning-based predictions, and Liveclicker’s real-time elements, you’ll find that delivering interest-driven and relevant product recommendations, live product pricing updates, and more has never been easier.
Want to find out how Sailthru’s first-party data profiles and predictive capabilities can help your real-time personalization strategy deliver better results? Click here to connect with us.
Or, explore a demo of our native Sailthru integration right now.