Stella & Dot Boosts Engagement Rates; Celebrity Cruises Triples Revenues
Cupertino, CA, October 5, 2017 — Liveclicker, global provider of real-time email personalization solutions, today released the latest edition of RealTime Email Innovators. This installment highlights two marketing teams that leverage behavioral data and real-time targeting to personalize the customer experience in email: multichannel retailer Stella & Dot and leading cruise line Celebrity Cruises.
Relying heavily on email to communicate with customers and prospects, Stella & Dot set out to create a more engaging, modern customer experience consistent with its website. The company partnered with Liveclicker to showcase items of interest on a 1:1 basis and reflect up-to-date website behavior, live promotions, and photography. As a result, the retailer experienced a 3.31X increase in email click-through rates and will continue to increase its use of Liveclicker’s new RealTime Behavioral Profiles solution.
Celebrity Cruises saw an opportunity to optimize messages for its most profitable customer segment, loyal guests, as it exited the peak selling season. The cruise line was able to get to market quickly with a highly tailored email that re-lived a guest’s sail history. Personalizing up to nine different content elements in one email, the campaign was incredibly successful, receiving the highest engagement rates and nearly 3X in revenue improvement over any campaign deployed in 2017.
“We applaud these two clients for being progressive in their email marketing approaches and serving up an optimal customer experience that generates real results,” commented Justin Foster, Co-Founder and VP Market Development at Liveclicker. “When you couple the technology innovations that have occurred in email over the past few years with the exceptionally large return that email already provides for most e-commerce organization, you really can reshape program performance with relatively little effort by applying spend to this often stymied channel.”
The free report, which is available for download now, provides more detail on these two companies, their challenges, solutions and results. For the full report, please visit:
Founded in 2008, Liveclicker is a global provider of real-time email personalization solutions for B2C marketers. Since the release of its VideoEmail platform in 2009, marketers have used Liveclicker to captivate consumers and drive program performance. Today, top brands such as 1-800-FLOWERS, AT&T, Best Buy, MasterCard, Lowe’s, Nintendo and Samsung rely on the company’s market-leading RealTime Email solution to deliver engaging, personalized messages, simply and at scale. For more information, visit: www.liveclicker.com, phone: 888-727-8130 or email: [email protected].