If you think about it, all email marketers are in the personalization business. Or at least they should be in order to differentiate their products and services and stand apart from the competition – especially in the crowded inbox.

At Liveclicker, we feel strongly that it is our responsibility to help our clients be as creative as possible when personalizing their content. We want them to be able to execute any email personalization tactic – even if the ideas are a bit tricky or require new product capabilities.

Take the case of personalized text design. Most marketers are comfortable using customized text in email marketing messages. While this approach works for many campaigns and executions, it lacks flexibility. This leads to a gap in what could be done and what some marketing teams may want to accomplish.

For example, think of a sporting goods shop that sells uniforms complete with printed names and numbers. This company may want to create emails that show how a name could appear on the back of the jersey.

It’s bigger than you might think. This straight-text limitation affects more than just your local print shop. Think about:

• Printing companies who want to mock up business cards, logos, and more.
• Traditional sign companies or digital display vendors looking to show customers how their sign or display could look.
• Realtors or real estate companies who want to use personalization to show prospects a great property on a map.
• Any retailer or marketing team that wants to do more with custom content – by curving text to fit a particular design or shape within an email.
• Additionally, any marketer looking to create even more customized creative. For example, email campaigns with images that sequentially reveal letters or numbers or even use animation.

Be different

Ready for the good news? Now there is a way to do more with personalization, utilizing Liveclicker’s LiveRender capability and within LiveImage and LiveReveal. For example, marketers can now add curved text or bouncing letters in an email campaign. They can even take advantage of advanced functionality such as the ability to reveal letters and numbers sequentially with animation.

To stand out, get ahead, and stay ahead, email marketing teams need the very best tools possible. Or to put it another way, without them, marketers resort to the “same old, same old” approaches that everyone else is doing. At best, they could be missing a valuable opportunity to attract new customers; at worst, they could be losing business.

Liveclicker understands this dilemma, and we are committed to giving our clients the very best tools and options to achieve their vision. We hope these new personalization capabilities give them one more advantage in their quest to stand apart from the competition.