SmarterHQ, Cheetah Digital, Liveclicker, and MailCharts surveyed hundreds of B2C marketers, spanning a number of industries and job titles, to reveal their topmost priorities, investments, channels, and strategies.

In this report, we analyze the 4 key trends identified in our survey results, uncover some eye-opening stats, and discuss how you, too, can best put your marketing plans into action.

Download the report to learn where B2C marketers are directing their budgets, how they’re engaging consumers, in which channels, and what they plan to do next to better target consumers.

A new study from market research and advisory firm The Relevancy Group (TRG) shows that marketers utilizing more advanced personalization tactics have greater email revenue than those that don’t. However, despite the fact that data abounds and both consumer and marketer aspirations are high, marketers are leaving opportunities behind by not embracing sophisticated personalization tactics. The paper also provides important guidance on building a personalization strategy.

Liveclicker and Oracle Marketing Cloud reveal how to personalize your way
to the future. Specifically:

• Email’s stymied role in driving more revenue for most e-commerce organizations
• Technology innovations that have reshaped email program performance
• How to harness the right customer data to drive better decisions about what products and offers to match with shoppers
• The new building blocks of personalization
• Holistic personalization: The Holy Grail of retail email marketing