Using Personalization to Win in the Age of Amazon

When it comes to fighting off deep-pocketed competition, retailers are turning to relevance to get an edge.

Read this exclusive analysis for:

• How leading marketers view big, disruptive competition like Amazon
• The advanced personalization tactics brands are using to differentiate from powerful rivals
• Stories from Ulta Beauty and Chico’s showing how improved relevance provides an edge against big budgets and immense resources

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