Preparing for the New Normal in Fashion: Readying and Scaling Digital Customer Communications
Fashion brands are experiencing widespread disruption and having to find ways to quickly adapt to a new normal. Faced with new obstacles and a constantly-changing consumer environment, they need to quickly scale up an engaging, relevant customer experience for customers.
In this ebook:
- An overview of the trends and environmental influences impacting fashion brands and their customers
- How advanced personalization can be achieved quickly with minimal incremental resources
- A quarterly breakdown of messaging priorities for fashion marketers, with examples