Curbside pickup and buy online, pickup in-store (BOPIS) have never been more popular, with consumers “clicking and collecting” 78% more than they were pre-pandemic. But as these shopping behaviors become more prominent, it’s a mistake to think of them as yet another shopping channel.
The customer is the channel. Together, Sailthru and Liveclicker have identified four unique customer personas — the new shopper, the loyal customer, the BOPIS beginner and the pickup pro — with best practices for massaging your messaging when engaging each of them.
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