Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers

Gen Z is rewriting the rules of consumer engagement when it comes to technology, shopping, media, brand loyalty, and more.

While research has shown how Gen Z is different from any other generation, why these differences matter, and what that means for retailers everywhere has remained hidden. Until now.

Download the research to learn more about:

  • Gen Z’s motivations, behaviors, and preferences
  • Why the supply chain is an essential part of marketing to Gen Z
  • Gen Z’s customer experience and in-store shopping expectations


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