Lending a Hand in Times of Crisis: Advanced Personalization Tactics for Credit Cards

Credit card companies have been leading the charge in lending support to customers affected by the global crisis. With advanced personalization, they can efficiently scale up communications to minimize short term impact and set themselves for a quick recovery as the environment stabilizes.

In this ebook:

• The big-picture trends affecting the restaurant industry and its customers
• Actionable short- and long- term messaging priorities for customer segments affected by COVID-19 and the resulting economic fallout
• Inspiration and examples marketers can use now to enrich and empower their campaigns

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