Keeping Brands Moving: Email Personalisation Best Practices for UK Travel Brands

The travel, tourism and hospitality industries are among the most affected by the current global crisis. In an uncertain and constantly-shifting environment, it’s never been more important to have an effective way to thoughtfully communicate with customers.

• What travel marketers should be doing in the short and intermediate term to make the most of current opportunities and set themselves up for success when travel lanes reopen
• Guidance on crafting highly personalised, empathetic messaging in a manner that’s easy and accessible to resource-strained teams
• Tips and ideas for ways to engage and support customers that inspire loyalty and pave the way for future success

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