Automating Personalization

Most marketers see the value in customizing email experiences to individual customer needs, preferences, and environments. But understanding what that relevance should look like—and scaling it up to serve a broad audience—remains a constant struggle.

A combination of innovative technology and automation has finally unlocked the possibilities of wide-scale email personalization. This ebook explains how marketers can increase engagement and improve the customer experience (all without a big incremental burden on your budget and resources).

In this ebook:

• 5 scalable open-time personalization tactics that improve the customer experience
• Tips to personalize email content based on user context to drive higher engagement
• Creative, innovative, and effective examples to inspire your own campaigns

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