Most marketers see the value in customizing email experiences to individual customer needs, preferences, and environments. But understanding what that relevance should look like—and scaling it up to serve a broad audience—remains a constant struggle.
A combination of innovative technology and automation has finally unlocked the possibilities of wide-scale email personalization. This ebook explains how marketers can increase engagement and improve the customer experience (all without a big incremental burden on your budget and resources).
In this ebook: