2/3rds of holiday retail purchases are influenced by sales and promotions, and email is a vital channel for delivering those messages to the right people at just the right time and place.
But email traditionally comes with limitations that are especially prominent during the hectic holidays—problems that erode potential revenue and provide an endless source of headaches.
A combination of innovative technology and creativity provides solutions to these challenges, enabling retailers to maximize email ROI during the most wonderful time of the year.
Inside this ebook: