2020 Holiday Lookbook: Essential Personalization Tactics to Reinvent the Retail Season

Many retailers are counting on this holiday season to make up for lost ground, but consumer behavior is fundamentally changing. With advanced personalization, marketers can scale up communications in an uncertain environment and inspire confidence in their customers to shop through the holidays.

In this lookbook:

  • Guidance for achieving 3 core marketing objectives: revenue growth, engagement, and efficiency
  • Actionable advice for adapting your holiday marketing strategy to the realities of our New Normal
  • Inspiring examples and ideas pulled from successful campaigns to place right into your own emails


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