NASCAR knows the power of a birthday email. While the team was already seeing great results from timely and personalized offers, they thought adding a bit of fun and interactivity to their messages could increase engagement and make a big impact on their bottom line.
Using the Liveclicker platform, NASCAR took its messaging above and beyond, turning a simple birthday discount into a birthday surprise. With Sailthru’s A/B testing capabilities, NASCAR tested a static image against a “peel-to-reveal” mystery offer. Both emails offered discounts, incentivizing customers to click through to the shop. However, the peel-to-reveal email transformed the passive promotion into a tactile, engaging experience that openers loved.