Surprise! Hot Topic’s interactive mystery promotions drive email performance

The Hot Topic team transformed its passive ‘mystery scratcher’ email promotions into engaging, tactile experiences with clever use of Liveclicker’s dynamic content capabilities.The addition of this interactive email campaign element and technical infrastructure led to more engaging campaigns produced in a fraction of the time.

The results:

  • 30% Increase in Click-to-Open Rate 
  • 14% Increase in Conversion Rate 
  • Huge Reduction in Production Time

Learn how adding an element of surprise led to not-so-surprising results in this case study.


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