Busch Gardens Takes Home ‘Best Use of Data Driven Marketing;’ Royal Caribbean Wins ‘Best Use of Dynamic Email Content’
Cupertino, CA, December 20, 2018 – Liveclicker, a global provider of real-time email personalization solutions for BtoC marketers, is pleased to announce that three of its clients were named finalists and two took top honors in MediaPost’s inaugural Email Insider Summit (EIS) Awards program for outstanding client email campaigns.
Busch Gardens Tampa Bay: Best Use of Data Driven Marketing
Busch Gardens Tampa Bay was named the winner in “Best Use of Data Driven Marketing” for its Food & Wine Festival email campaign that kicked off in February 2018. Using Liveclicker’s RealTime Email with LiveCalendar functionality, the theme park company released its entire concert lineup with a call-to-action (CTA) for recipients to add favorite concerts to their calendars. Calendar notifications included information about the artist, general festival information, a link to purchase tickets, and upgrade options to reserve concert seating.
Busch Gardens was then able to retarget those subscribers that had added events to their calendars with more personalized information, such as weekly concert reminders highlighting the artist they were interested in seeing along with a CTA to get their seats and get their Festival Sampler. Campaign results included click-through rate (CTR) increases of 150% compared to Busch Gardens’ average CTR.
“We’d like to thank MediaPost for this recognition, and we’d like to thank Liveclicker for our partnership and their commitment to our email programs and strategy,” said said Ali Orelski, associate marketing manager, SeaWorld Parks & Entertainment. “This groundbreaking campaign was so successful it has even become the new template for other Seaworld and Busch Gardens parks to replicate for similar events.”
Royal Caribbean: Best Use of Dynamic Email Content
Royal Caribbean took top honors in the “Best Use of Dynamic Email Content” category. The cruise line company needed to dynamically populate pricing in email to ensure accuracy, improve the customer experience, and streamline their email production process. Using Liveclicker’s LiveFeed capability in RealTime Email, they incorporated live pricing into their “Buy One Guest, Get Second Guest 50% Off” campaign.
Using the live pricing feed enabled Royal Caribbean to display up-to-the-minute pricing on cruise packages in email marketing messages at the moment of open, even if significant time had lapsed from the time the email was deployed. Using live pricing feeds in their “BOGO 50” campaign prompted recipients to engage much more frequently on the itinerary where pricing had changed, generating a 12% increase in CTRs.
“We are beyond excited that Liveclicker’s clients were recognized with top honors by MediaPost,” commented Kenna Hilburn, VP Account Development at Liveclicker. “Their campaigns demonstrate the power and influence that contextual email marketing can have on consumer engagement. Congratulations to Busch Gardens and Royal Caribbean for being innovators and pushing the bounds of what email can do for them!”
About the EIS Awards
MediaPost’s newest awards program, the EIS Awards, honor excellence for outstanding email marketing programs and initiatives undertaken by brands and their agencies during 2017-2018. The award winners were announced at the EIS Awards ceremony on December 9th during MediaPost’s Email Insider Summit at Deer Valley, Utah.
Founded in 2008, Liveclicker is a global provider of real-time email personalization solutions for B2C marketers. Since the release of its VideoEmail platform in 2009, marketers have used Liveclicker to captivate consumers and drive program performance. Today, top brands such as Bloomberg, AT&T, MasterCard, Lowe’s, Hertz and Samsung rely on the company’s market-leading RealTime Email solution to deliver engaging, personalized messages, simply and at scale. For more information, visit: www.liveclicker.com, phone: 888-727-8130 or email: [email protected].