It’s no secret that email marketers are dealing with increased workloads. Today, you’re being asked to do more than ever—and with less time, budget, and team bandwidth too.
Which is why centralized martech solutions are becoming more and more necessary with each passing day. Over the last six months, we’ve seen a nearly 40% increase in the use of API-based integrations among our partners—proving that brand-specific personalization tools are necessary for bridging the industry’s most important knowledge gaps by giving marketers access to their entire suite of integrated third-party platforms, software products, and data feeds from a single location.
With this in mind, we’re excited to announce our direct integration with world-leading brand language optimization technology provider Phrasee. And even more excited to see the brand-specific email experiences you create using this new, seamless combination of your brand’s best-performing content, loyal customer insights, and industry-leading personalization capabilities.
“We have a shared goal of creating a single, user-friendly hub for email marketers to make it easy to access the very best content and capabilities for their campaigns. Together, we offer a better overall service and more robust capabilities, and we’re thrilled to help email marketers integrate intelligent brand content support from Phrasee, easily and all in one place,” said Kenna Hillburn, Chief Operating Officer at Liveclicker.
So, what do you stand to gain from our Phrasee integration? Let’s explore the advantages brand-optimized personalization can deliver your business now!
Personalization is essential for any brand looking to build solid, long-term relationships with its customers. Not only does it help boost engagement, but it also can reduce customer acquisition costs—allowing marketers to focus on increasing the lifetime value of their current customers (a more cost-effective tactic) rather than focusing on engagement-driven audience metrics.
And while email experts are aware of this reality, many still struggle to implement personalization into their existing efforts and into their CTAs in a way that doesn’t sacrifice elements of their brand voice and style. Now is the time for brands to look past standard, non-personalized messaging in favor of personalized experiences that are woven into every step of the customer journey.
Liveclicker’s integration with Phrasee helps you create brand language that turns opens into clicks—and clicks into loyal customers. We make it easy for you to deliver personalized experiences with the right content, at the right time, to the right people—all in your unique brand voice.
Why is this so important? Because studies show that personalized CTAs convert 202% better than default or standard messaging, and 80% of customers are more likely to make a purchase that is personalized. Together, we help you increase conversions by creating “brand-centric” copy in less time. And by making it possible to test your email experiences at the moment of engagement, you can be sure your team is always sending the most relevant, impactful content to every recipient.
Take the guesswork out of creating high-converting copy by testing multiple, AI-powered CTAs code-free in just a few clicks. Phrasee’s integration with Liveclicker helps you spend less time stressing over what works by adding proven, brand-optimized CTAs automatically to your live, personalized elements.
This allows you to quickly determine which option(s) are most likely to positively influence your click-through rates and immediately deploy that winning option to the rest of your campaign. That data is then automatically sent back to our system so you can create future CTAs that include the language that customers are not only responding to, but that they’ve come to know, love, and expect from your brand.
Creating and deploying new campaigns just became easier and quicker, particularly for nimble teams who don’t have much time to generate a bunch of new CTAs.
So, whether you want to introduce a new product category or roll out a new seasonal product, our integration makes it easier to automate your brand’s voice, create clear CTAs throughout your personalized experiences, and ultimately make each offer irresistible.
No more subjective squabbles over language or endless hours in the thesaurus. We know that the process of creating and testing multiple email messages can be long, overwhelming, and very subjective. Our integration helps you confirm assumptions based on data so you can stop creating copy that just sounds good and let the data tell you exactly what is good.
We also help you automate the process of adding variants to your personalized elements, A/B testing them, and updating the winning experience immediately so that your campaigns are optimized in real-time for success.
For more information about what our Phrasee integration means for you and email marketers everywhere, click here to check out Liveclicker’s Phrasee partner page. Or, read our press release to learn more.