From the pandemic, to supply chain issues, to big changes from Apple and Google on the near-term horizon, old ways of working have been tossed out the window. Now, marketers are scrambling to innovate and find new, better ways to connect with customers.
And the smartest email experts out there are succeeding by using the combination of automation and first-party data to personalize interactions like never before.
Today’s consumers are savvy online searchers, shoppers, and influencers. They seek out companies that offer the best customer experience and are quick to leave if they don’t get what they want.
In fact, 66% of consumers agree that the pandemic has made them appreciate well-designed technology more than before. And this has put a lot of strain on marketers—including 59% who have already considered quitting their current position at least once over the past year due to all of this added pressure.
Unfortunately, the reality is that the entire digital marketing game is shifting. Planning in annual cycles, relying on cookies to help with targeting, assuming that customers will do what you want them to—these norms are gone.
Now, you need to be more flexible, more agile, and less reliant on big companies so that you can move at the speed of your customers, capture trends, and remain relevant. And while this sounds like a lot of extra work, it doesn’t have to be. In fact, you can probably achieve all of this with just a few tweaks to what you already have in place.
Download our latest resource—A Marketer’s Guide to Working Smarter Not Harder—to find out how you can add automation and first-party data into your email campaigns for extra flexibility, unlimited scalability, and even more impressive results going forward!