Customers Save Time and Boost Performance with Automated Brand Language and Call-to-Action Tools

NEW YORK, Jan. 11, 2022 (GLOBE NEWSWIRE) — Liveclicker, a global provider of next-level email personalization solutions for B2C marketers, today announced that WWE, Kabam, and Insider were recognized as 2021 Q4 Email Innovator Award Winners. These three media leaders displayed unique and effective approaches to email marketing that increased performance. In an uncertain time, these three brands went the extra mile to connect with their audiences and achieved success with meaningful content.

“Liveclicker is a fantastic partner for us, providing dynamic email capabilities that help us breathe new life into our content and find creative new ways to use email to reach our audiences. We’re thrilled with the results we’ve seen from incorporating Liveclicker into our email marketing strategy,” said Jake O’Brien, Senior Lifecycle Marketing Specialist at Kabam.

Each media company achieved improved email performance and increased the dynamic engagement of their email with Liveclicker, leading to Email Innovator Award recognition.

WWE increased clicks by 35%, embedding video into email: The world’s premier wrestling media brand worked with Liveclicker to embed video featuring high-energy content and unforgettable stars directly into its emails. Creating impactful video-forward content, WWE grew engagement among its dedicated fanbase and improved KPIs.

Kabam drove a 286.5% lift in email engagement with LivePolls: By putting next-level experiences and new ways to have fun in the hands of mobile gamers everywhere, Kabam lives its mission by entertaining the world one interaction at a time. The entertainment content brand incorporated LivePolls, LiveReveal and surveys into its emails to increase engagement with subscribers. In one campaign, LiveReveal increased click-to-open by 46%, while incorporating embedded survey data in another campaign drove click-through-rates up 33%.

Insider boosted its welcome series with video, garnering 50,000 impressions to date: With 250 million readers worldwide, Insider embedded video content into its welcome series to initiate better relationships and set the tone for what customers can expect. The sixth video in the series features a heartfelt video from Editor-In-Chief Matt Turnernew, which captivates readers with a more personal and dynamic experience.

“Email has become a major engagement channel for media brands, and our customers WWE, Kabam, and Insider show the impact of adding dynamic features can dramatically increase performance. We’re so excited to award each of these brands as Email Innovators. With elements like embedded video that create richer experiences and LiveReveal and LivePolls that encourage engagement, Liveclicker helps media companies make the most of every inbox interaction,” said Kenna Hilburn, Chief Operating Officer at Liveclicker.

To learn more about why each brand is bringing home the hardware, click here to read our 2021 Q4 Email Innovator Award Winners’ case studies!

It’s no secret that email marketers are dealing with increased workloads. Today, you’re being asked to do more than ever—and with less time, budget, and team bandwidth too.

Which is why centralized martech solutions are becoming more and more necessary with each passing day. Over the last six months, we’ve seen a nearly 40% increase in the use of API-based integrations among our partners—proving that brand-specific personalization tools are necessary for bridging the industry’s most important knowledge gaps by giving marketers access to their entire suite of integrated third-party platforms, software products, and data feeds from a single location.

With this in mind, we’re excited to announce our direct integration with world-leading brand language optimization technology provider Phrasee. And even more excited to see the brand-specific email experiences you create using this new, seamless combination of your brand’s best-performing content, loyal customer insights, and industry-leading personalization capabilities.

“We have a shared goal of creating a single, user-friendly hub for email marketers to make it easy to access the very best content and capabilities for their campaigns. Together, we offer a better overall service and more robust capabilities, and we’re thrilled to help email marketers integrate intelligent brand content support from Phrasee, easily and all in one place,” said Kenna Hillburn, Chief Operating Officer at Liveclicker.

So, what do you stand to gain from our Phrasee integration? Let’s explore the advantages brand-optimized personalization can deliver your business now!

Create more (and better) CTAs faster with the power of Phrasee and Liveclicker at your fingertips

Personalization is essential for any brand looking to build solid, long-term relationships with its customers. Not only does it help boost engagement, but it also can reduce customer acquisition costs—allowing marketers to focus on increasing the lifetime value of their current customers (a more cost-effective tactic) rather than focusing on engagement-driven audience metrics.

And while email experts are aware of this reality, many still struggle to implement personalization into their existing efforts and into their CTAs in a way that doesn’t sacrifice elements of their brand voice and style. Now is the time for brands to look past standard, non-personalized messaging in favor of personalized experiences that are woven into every step of the customer journey.

Liveclicker’s integration with Phrasee helps you create brand language that turns opens into clicks—and clicks into loyal customers. We make it easy for you to deliver personalized experiences with the right content, at the right time, to the right people—all in your unique brand voice.

Phrasee integration

Why is this so important? Because studies show that personalized CTAs convert 202% better than default or standard messaging, and 80% of customers are more likely to make a purchase that is personalized. Together, we help you increase conversions by creating “brand-centric” copy in less time. And by making it possible to test your email experiences at the moment of engagement, you can be sure your team is always sending the most relevant, impactful content to every recipient.

Scale your marketing efforts without sacrificing your brand’s voice 

Take the guesswork out of creating high-converting copy by testing multiple, AI-powered CTAs code-free in just a few clicks. Phrasee’s integration with Liveclicker helps you spend less time stressing over what works by adding proven, brand-optimized CTAs automatically to your live, personalized elements.

Phrasee integration

This allows you to quickly determine which option(s) are most likely to positively influence your click-through rates and immediately deploy that winning option to the rest of your campaign. That data is then automatically sent back to our system so you can create future CTAs that include the language that customers are not only responding to, but that they’ve come to know, love, and expect from your brand. 

Introduce new campaigns with language that is relevant to every customer

Creating and deploying new campaigns just became easier and quicker, particularly for nimble teams who don’t have much time to generate a bunch of new CTAs.

Phrasee integration

So, whether you want to introduce a new product category or roll out a new seasonal product, our integration makes it easier to automate your brand’s voice, create clear CTAs throughout your personalized experiences, and ultimately make each offer irresistible. 

Validate what is working based on data, and not just a gut feeling

No more subjective squabbles over language or endless hours in the thesaurus. We know that the process of creating and testing multiple email messages can be long, overwhelming, and very subjective. Our integration helps you confirm assumptions based on data so you can stop creating copy that just sounds good and let the data tell you exactly what is good.

Phrasee integration

We also help you automate the process of adding variants to your personalized elements, A/B testing them, and updating the winning experience immediately so that your campaigns are optimized in real-time for success.

For more information about what our Phrasee integration means for you and email marketers everywhere, click here to check out Liveclicker’s Phrasee partner page. Or, read our press release to learn more.

Today,  Apple’s Mail Privacy Protection update goes live. If you’re scrambling to put together any last-minute planning or prep to evolve your email strategy, check out our press release or our Navigating an Evolving Privacy Environment webinar where we cover high-level changes that will impact every email marketer.

In the weeks leading up to today’s update, we’ve been taking time to understand the full impact these consumer privacy-minded changes will have on our products as well as the digital marketing community at-large. And we’re doing some exciting, new things to help you evolve your email strategy, navigate the uncertainty, and take advantage of every opportunity the future presents us all to think and engage differently.

If you’re curious about how to evolve or how Liveclicker can help you inspire more moments that matter, click here to explore the future of email with Adam Weissmuller, Liveclicker VP of Product Management, and Maria Braune, Sailthru and Liveclicker Senior Manager of Product Marketing.

Consumer behaviors are rapidly changing. Brands need to move quickly to accommodate new buyer priorities and preferences, creating a seamless experience across channels. And the combination of real-time content and first-party data is your key to delivering value-based personalization that meets customers exactly where they are.

Two innovative partners. One unforgettable experience for you and your customers.

Today, we’re partnering with Marigold sister brand Sailthru to solve the omnichannel personalization challenge. As consumers continue to find more places to engage with a brand, marketers need to be able to move at the speed of the customer, delivering personalized interactions at every engagement. Our latest integration combines the power of Sailthru’s first-party customer data profiles with Liveclicker’s digital library of engaging, conversion-driving personalization elements into a single, cross-channel platform experience.

Through a simple drag-and-drop tool located in Sailthru’s Visual Email Composer (and direct access from Sailthru’s HTML Editor and Campaign Builder), all Liveclicker customer can now tailor cross-channel content to every customer at the moment they engage with your message from directly inside the Sailthru platform. This integrated experience makes it possible to grow audience engagement and loyalty in as little as one click.

But that’s not all. By adding real-time personalization to your first-party data profiles, you create an unforgettable experience that delivers value at every stage of your customer journey.

Amplify the impact of your first-party data with Sailthru + Liveclicker

Drive conversions with real-time personalization and Sailthru’s cross-channel marketing platform

With Sailthru’s easy-to-use Visual Email Composer, you’ve got drag-and-drop access to Liveclicker’s countdown clocks, dynamic content displays, trending social media posts, and more in the same location your first-party data is managed. With one-click access to Liveclicker’s library built directly into your email templates and campaigns, you’ll never have to leave Sailthru’s platform to build and deliver conversion-driving, cross-channel experiences.

Manage all your customer data, marketing campaigns, and personalization strategies from one platform

First-party data is hard to come by, but Sailthru’s data-rich, single-view customer profiles make it easier to collect and use in your real-time personalization elements. This platform hosts the wealth of cross-channel customer data you’ve collected, and when combined with Liveclicker’s library of dynamic content capabilities enables you to seamlessly fuel your messages across marketing campaigns using every digital channel—saving you time while simultaneously elevating performance by adding the perfect amount of interactivity and innovation to your brand’s interactions.

Deliver hyper-personalized product recommendations powered by AI

After combining Sailthru’s data-rich single-view customer profiles, AI and machine learning-based predictions, and Liveclicker’s real-time elements, you’ll find that delivering interest-driven and relevant product recommendations, live product pricing updates, and more has never been easier.

Getting Started with Sailthru + Liveclicker

Want to find out how Sailthru’s first-party data profiles and predictive capabilities can help your real-time personalization strategy deliver better results? Click here to connect with us.
Or, explore a demo of our native Sailthru integration right now.

How do we look?

We’re ecstatic to finally be taking the wraps off our total makeover of the Liveclicker web experience. Our new look and layout make it easier for marketers to get the help and information you need to level up your email marketing with moment-of-open personalization. 

The biggest differences you’ll see as you click around the site? For starters, a fresh new look and attitude that better aligns to our focus on service, along with a smoother, more user-friendly mobile experience.

What hasn’t changed? 

Our commitment to provide better service, results and communications with our customers remains steadfast.

Every step of our site and brand update has been designed to help you find information, guidance and support to get the most out of your experience with moment-of-open personalization. Thank you for being our inspiration to never stop improving!

We all knew the General Data Protection Regulation was going to make waves. Nearing the end of the first year of its enforcement though, our focus is being turned to a new privacy legislation: the California Consumer Protection Act. This data privacy law is aimed broadly at the processing of personal information which relates to consumers residing in the state of California and applies to a variety of entities—from individual operations to corporations—which process that personal information. Like GDPR, its purpose is to remedy the imbalances created by new technology and the expanding use of personal information in a sparse landscape of consumer protections, and it attempts this by establishing the privacy rights of individuals and creating an accountability framework for the processing and “selling” of personal information.

Liveclicker maintains a robust privacy program designed around the concept of Privacy by Design and long-standing principles for data privacy represented by privacy frameworks like the one established by the OECD. Through this privacy program, we are in the process of assessing CCPA’s requirements and reviewing any gaps in our current standards. If necessary, we will integrate changes into our software to ensure that our customers are able to comply with their own obligations under CCPA.

CCPA itself is very broad in its current interpretation, with many amendments still being considered by California State legislature. This means the scope and applicability of CCPA could change as we near its effective date of January 1, 2020. As CCPA and other new privacy laws take shape, at the Federal level, or across the globe, Liveclicker believes that our privacy program is well suited to adapt to changing regulations and support the privacy and security of individuals globally. 

DISCLAIMER: This blog post provides general information and discussion about email marketing and related subjects. The content provided in this blog (“Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the accuracy or quality of the Content and assumes no responsibility for error or omissions in the Content.

We are excited to let you know that Liveclicker has been acquired by Marigold, a family of leading marketing technology companies.  By joining forces with Marigold, we are able to provide our clients with additional product development and service staff while we ramp investments in support systems and people.

What exactly is changing?

There are not many outwardly visible changes.  In fact, the Liveclicker acquisition was completed in July of 2018 so our commitment to ‘business as usual’ is already clear.  Liveclicker will continue to operate as an independent company under the Liveclicker brand. The people you work with, such as your account manager and product support staff, won’t change.  The Liveclicker management team is in place. Our partnerships are continuing without interruption or changes. The core focus and mission of the company remain steadfast.

The real changes have already happened behind the scenes. For example, we have accelerated spending in product development, services, and technical support.  We now have a world-class back office to help us scale even faster including new finance, legal, and HR functions. These changes are designed to help Liveclicker grow as we deepen our focus on personalization while maximizing the value of email marketing for our clients.

Why an acquisition?

Liveclicker’s vision is to make email personalization simple and scalable.  To bring our vision to as many marketers as possible, we needed to accelerate investments in both products and people.  To achieve that goal, the Liveclicker management team explored several options, including raising outside capital and aligning with a strategic partner.  Ultimately, we were convinced that Marigold provided the best opportunity to accelerate Liveclicker’s growth so we could bring our vision of the future of email personalization to a much broader community of marketers.

Why Marigold?

We were intrigued by Marigold from the outset.  Marigold operates one of the world’s largest email service providers, Campaign Monitor.  Campaign Monitor serves hundreds of thousands of small and medium-sized businesses, a sector Liveclicker hasn’t traditionally focused on – nor is it a sector we plan to focus on moving forward.  

We realized that by teaming up with Marigold, we would be able to bring a version of our platform to tens of thousands of marketers that otherwise wouldn’t have access.  In short, we saw a highly complementary business that will help us scale much more quickly while Liveclicker continues its push to bring its core offerings upmarket into larger enterprises.

What’s Next?

Liveclicker is more focused than ever on meeting the email personalization needs of sophisticated enterprise marketers.  The product roadmap has been accelerated and investments in talent are already paying dividends for clients. We look forward to sharing many exciting product and service announcements in the months and years ahead.

If you would like more information, please see the press release and reach out to your account manager or sales rep at [email protected].

Editor’s Note: This post was originally published on the Litmus blog.

If you utilize Litmus Builder to build and code your emails and use Liveclicker to power dynamic content in your campaigns, you’ll love Liveclicker’s newest Chrome extension—RealTime Email Content for Litmus Builder. The new extension integrates Litmus Builder with Liveclicker, making it easy to access and embed real-time content without toggling back and forth between tools.

We sat down with Jen Fahey, Director of Product Management at Liveclicker, to get the scoop on the brand new extension:

What’s RealTime Email Content for Litmus Builder?

It’s a Liveclicker integration, delivered as a Chrome extension, that provides email developers a fast and easy way to access powerful real-time content right from within Litmus Builder.

What’s your motivation behind building the extension?

We know a lot goes into building great emails, and we’ve built this integration to make life easier for email developers.

Before this extension existed, a developer would need to log into Liveclicker’s RealTime Email platform, find the campaign for which the real-time content embed tag was needed, copy it, and toggle back to Litmus Builder to add the code. While hardly arduous, it wasn’t the ideal workflow. With this new integration, developers can save time and more readily access the personalization capabilities that Liveclicker is known for—all from within the comfort of their favorite development environment.

How does the RealTime Email for Litmus Builder work?

The extension is integrated into Builder projects and snippets, so email developers can easily access Liveclicker embed codes while coding email templates.  

Once the Extension is installed, new Liveclicker buttons within the Litmus Builder interface allow developers to retrieve a list of all live Liveclicker campaigns, so they can easily add the embed tags for those campaigns into the HTML. And if you’re using LiveData—that’s Liveclicker’s analytics feature—you can easily add that through the extension, too.

Check out the video above to see the extension in action.

How can you download the extension?

RealTime Email Content for Litmus Builder is available on the Chrome store. We’d love for you to give it a try and let us know what you think! If you have any questions or feedback, please don’t hesitate to reach out to us at [email protected].