It’s no secret that email marketers are dealing with increased workloads. Today, you’re being asked to do more than ever—and with less time, budget, and team bandwidth too.
Which is why centralized martech solutions are becoming more and more necessary with each passing day. Over the last six months, we’ve seen a nearly 40% increase in the use of API-based integrations among our partners—proving that brand-specific personalization tools are necessary for bridging the industry’s most important knowledge gaps by giving marketers access to their entire suite of integrated third-party platforms, software products, and data feeds from a single location.
With this in mind, we’re excited to announce our direct integration with world-leading brand language optimization technology provider Phrasee. And even more excited to see the brand-specific email experiences you create using this new, seamless combination of your brand’s best-performing content, loyal customer insights, and industry-leading personalization capabilities.
“We have a shared goal of creating a single, user-friendly hub for email marketers to make it easy to access the very best content and capabilities for their campaigns. Together, we offer a better overall service and more robust capabilities, and we’re thrilled to help email marketers integrate intelligent brand content support from Phrasee, easily and all in one place,” said Kenna Hillburn, Chief Operating Officer at Liveclicker.
So, what do you stand to gain from our Phrasee integration? Let’s explore the advantages brand-optimized personalization can deliver your business now!
Create more (and better) CTAs faster with the power of Phrasee and Liveclicker at your fingertips
Personalization is essential for any brand looking to build solid, long-term relationships with its customers. Not only does it help boost engagement, but it also can reduce customer acquisition costs—allowing marketers to focus on increasing the lifetime value of their current customers (a more cost-effective tactic) rather than focusing on engagement-driven audience metrics.
And while email experts are aware of this reality, many still struggle to implement personalization into their existing efforts and into their CTAs in a way that doesn’t sacrifice elements of their brand voice and style. Now is the time for brands to look past standard, non-personalized messaging in favor of personalized experiences that are woven into every step of the customer journey.
Liveclicker’s integration with Phrasee helps you create brand language that turns opens into clicks—and clicks into loyal customers. We make it easy for you to deliver personalized experiences with the right content, at the right time, to the right people—all in your unique brand voice.
Why is this so important? Because studies show that personalized CTAs convert 202% better than default or standard messaging, and 80% of customers are more likely to make a purchase that is personalized. Together, we help you increase conversions by creating “brand-centric” copy in less time. And by making it possible to test your email experiences at the moment of engagement, you can be sure your team is always sending the most relevant, impactful content to every recipient.
Scale your marketing efforts without sacrificing your brand’s voice
Take the guesswork out of creating high-converting copy by testing multiple, AI-powered CTAs code-free in just a few clicks. Phrasee’s integration with Liveclicker helps you spend less time stressing over what works by adding proven, brand-optimized CTAs automatically to your live, personalized elements.
This allows you to quickly determine which option(s) are most likely to positively influence your click-through rates and immediately deploy that winning option to the rest of your campaign. That data is then automatically sent back to our system so you can create future CTAs that include the language that customers are not only responding to, but that they’ve come to know, love, and expect from your brand.
Introduce new campaigns with language that is relevant to every customer
Creating and deploying new campaigns just became easier and quicker, particularly for nimble teams who don’t have much time to generate a bunch of new CTAs.
So, whether you want to introduce a new product category or roll out a new seasonal product, our integration makes it easier to automate your brand’s voice, create clear CTAs throughout your personalized experiences, and ultimately make each offer irresistible.
Validate what is working based on data, and not just a gut feeling
No more subjective squabbles over language or endless hours in the thesaurus. We know that the process of creating and testing multiple email messages can be long, overwhelming, and very subjective. Our integration helps you confirm assumptions based on data so you can stop creating copy that just sounds good and let the data tell you exactly what is good.
We also help you automate the process of adding variants to your personalized elements, A/B testing them, and updating the winning experience immediately so that your campaigns are optimized in real-time for success.
For more information about what our Phrasee integration means for you and email marketers everywhere, click here to check out Liveclicker’s Phrasee partner page. Or, read our press release to learn more.
Combined company to focus on developing solutions for marketing’s most critical challenges from acquisition through retention and loyalty.
Marigold, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the Marigold name. The merger expands and enhances both Marigold’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communications with client segments across multiple channels.
Following the merger, the company plans significant investments across the portfolio to bring new products to its base of 70,000+ active customers. As marketers increasingly seek multi- and omnichannel technology solutions to meet modern customer expectations, Marigold will expand its primary focus from email marketing to overall customer engagement and give marketers the ability to acquire, engage, and retain customers through the channels that matter most. Cheetah Digital’s Customer Engagement Suite solutions including Experiences, Personalization, Loyalty, and the Engagement Data Platform will help further accelerate the pace of innovation across Marigold’s existing products, enabling customer organizations of all sizes to meet the needs of modern consumers.
What differentiates Marigold is that each of its nine products focuses on specific verticals or market segments. The merger with Cheetah Digital will expand Marigold’s reach into the large enterprise segment. Key Cheetah Digital customers include Hilton, Neiman Marcus, Walgreens and Williams-Sonoma.
Marigold’s model enables product development and services to be tuned to the specific needs of each of its key customer verticals and segments, making Marigold’s products core to the marketing tech stack. By leveraging Cheetah Digital’s innovative solutions, Marigold’s brands will be able to deliver new vertical and use-case specific products to markets ranging from small and medium businesses to enterprises across key verticals including retail, ecommerce, media, publishing, financial services, travel and hospitality, entertainment, agencies, and more.
“Our merger with Cheetah Digital means Marigold will be well positioned to meet the needs of customers of all sizes and shapes, and we will continue to be their marketing technology partner as they grow by delivering the right technology at the right time, tailored to their industry and built for the scale at which they operate,” said Wellford Dillard, CEO at Marigold. “By keeping each Marigold product distinct and focused on specific verticals or market segments, we deliver superior solutions, expertise, and outcomes for customers when compared to the large volume of generalist solutions in the market today.”
“Marigold’s ‘home for every marketer’ model is a completely unique approach in our industry and in broader martech. This merger offers us the opportunity to bring immense innovation to the customers within the Marigold portfolio through an expanded suite of product offerings. The momentum of our ‘innovation engine’ at Cheetah will develop these solutions beyond email to bring net-new value for our customers,” said Peter McCormick, Executive Chairman at Cheetah Digital.
Marigold will continue to look for opportunities to accelerate innovation, augment existing product capabilities and add complementary technologies through future business combinations, bringing significant benefits to marketers and further accelerating Marigold’s organic growth.
“As marketers’ needs have evolved and organizations turn toward their own data as the foundation of their marketing strategy, Marigold is perfectly positioned to grow dramatically in the future. Their unique approach – having a suite of highly specialized data-driven offerings – creates an opportunity to become the leading provider of modern marketing technology to nearly every organization in the world,” said Adam Berger, Managing Director at Insight Partners.
“With these two organizations joining forces, Marigold is set to become a global leader in customer acquisition, engagement, retention, and growth,” said Sandy Gill, Managing Director at Vector Capital. “Marketers are looking for the next generation of technology to be specialized to their needs and Marigold is executing on a strategy that truly meets the needs of their customers while opening up new opportunities to accelerate growth within a fragmented martech landscape.”
The existing owners of Marigold, including Insight Partners, will remain majority owners of the combined company. Vector Capital, which was previously a majority owner of Cheetah Digital, will become a substantial minority owner of the combined company.
On the Fourth of July, your BBQ guests weren’t the only ones filling up. Because this past weekend, online shoppers also received a stuffed inbox with special holiday sales and offers.
That said, any retail marketer knows that not all emails are created—or received—equally. The messages that truly stand out are the ones you personalize. Because customers always prefer relevant, engaging, and interactive content over one-size-fits-all promotions.
After all, 73% of shoppers engage more with the brands that treat them like individuals across every interaction. Especially if you’re using first-party data to elevate your email’s relevancy and boost ROI.
So, which three brands stood out this Independence Day for their ability to deliver engaging, real-time personalized email experiences to every shopper?
Red, white, and you: Zoro Tools makes Fourth of July savings personal
For businesses everywhere, Fourth of July sales are a favorite tradition. While it’s technically America’s birthday, that doesn’t stop millions of shoppers from taking advantage of the opportunity to save money and buy themselves a midsummer gift or two.
But for brands like Zoro Tools with thousands of different products to choose from, a generic sales email experience does little to drive results. Most customers are only interested in a handful of items from any retail brand, meaning that if they don’t see discounts on those items right away they’re likely to ignore the entire message.
Zoro’s Independence Day email caught our attention because it was one of the few holiday sales promotions this weekend attached to specific product categories. Rather than alerting email subscribers of a discount or percentage off their purchase and leaving them to figure out how it applied, this email targeted customers most likely to buy household essentials with specific items and a simple, one-click transaction experience.
Plus, this email was the only one we noticed that featured a unique digital coupon code for each customer. Making it easy for buyers to take advantage of the promotion and Zoro Tools to track the effectiveness of this unique campaign.
H-E-B taps into the thrill of the grill this holiday season
What’s more popular on the Fourth of July than fireworks, traveling, or attending a public event? Grilling! In fact, almost 60% of U.S. households hosted a barbeque at some point over the holiday weekend. Giving the brands paying attention to this trend plenty of fuel for their email personalization fire in 2021.
Grocery retailer H-E-B used the momentum of grilling season to deliver a list of trending products and shopper faves to its Fourth of July email recipients. But the brand didn’t stop there—because it wouldn’t be on this year’s list if that were the case.
What we loved most about this brand’s Independence Day email experience was the inclusion of a handpicked selection of items specially chosen for each recipient. Whether a new subscriber simply received a list of hot sellers or a long-time customer enjoyed a selection of product faves and brands they’ve browsed in the past, this small touch helped H-E-B deliver big results and unbelievable digital customer experiences over the weekend.
Herman Miller turns individuals into influencers on Independence Day
Summer is the season for social media. With the world opening up once again, millions of Americans are traveling, spending time outside, and making Fourth of July memories that they want to capture, post, and enjoy forever on their favorite online platform.
Herman Miller used this trend to take its email engagement and customer experience to a new level this Independence Day. By featuring photos and user-generated content posted to buyers’ social media profiles rather than its own professional photographs, this luxury brand was able to personalize its sales promotion and make products more accessible to every household.
Consumer behaviors are rapidly changing. Brands need to move quickly to accommodate new buyer priorities and preferences, creating a seamless experience across channels. And the combination of real-time content and first-party data is your key to delivering value-based personalization that meets customers exactly where they are.
Two innovative partners. One unforgettable experience for you and your customers.
Today, we’re partnering with Marigold sister brand Sailthru to solve the omnichannel personalization challenge. As consumers continue to find more places to engage with a brand, marketers need to be able to move at the speed of the customer, delivering personalized interactions at every engagement. Our latest integration combines the power of Sailthru’s first-party customer data profiles with Liveclicker’s digital library of engaging, conversion-driving personalization elements into a single, cross-channel platform experience.
Through a simple drag-and-drop tool located in Sailthru’s Visual Email Composer (and direct access from Sailthru’s HTML Editor and Campaign Builder), all Liveclicker customer can now tailor cross-channel content to every customer at the moment they engage with your message from directly inside the Sailthru platform. This integrated experience makes it possible to grow audience engagement and loyalty in as little as one click.
But that’s not all. By adding real-time personalization to your first-party data profiles, you create an unforgettable experience that delivers value at every stage of your customer journey.
Amplify the impact of your first-party data with Sailthru + Liveclicker
Drive conversions with real-time personalization and Sailthru’s cross-channel marketing platform
With Sailthru’s easy-to-use Visual Email Composer, you’ve got drag-and-drop access to Liveclicker’s countdown clocks, dynamic content displays, trending social media posts, and more in the same location your first-party data is managed. With one-click access to Liveclicker’s library built directly into your email templates and campaigns, you’ll never have to leave Sailthru’s platform to build and deliver conversion-driving, cross-channel experiences.
Manage all your customer data, marketing campaigns, and personalization strategies from one platform
First-party data is hard to come by, but Sailthru’s data-rich, single-view customer profiles make it easier to collect and use in your real-time personalization elements. This platform hosts the wealth of cross-channel customer data you’ve collected, and when combined with Liveclicker’s library of dynamic content capabilities enables you to seamlessly fuel your messages across marketing campaigns using every digital channel—saving you time while simultaneously elevating performance by adding the perfect amount of interactivity and innovation to your brand’s interactions.
Deliver hyper-personalized product recommendations powered by AI
After combining Sailthru’s data-rich single-view customer profiles, AI and machine learning-based predictions, and Liveclicker’s real-time elements, you’ll find that delivering interest-driven and relevant product recommendations, live product pricing updates, and more has never been easier.
Getting Started with Sailthru + Liveclicker
Want to find out how Sailthru’s first-party data profiles and predictive capabilities can help your real-time personalization strategy deliver better results? Click here to connect with us.
Or, explore a demo of our native Sailthru integration right now.
According to Michael Scott, “Real business is done on paper.” Considering we help companies personalize millions of emails every year, however, we have other opinions.
Regardless of how you do business, though, the last year has been full of changes. After all, who thought you’d be balancing Wi-Fi priorities between your work and school Zoom calls? Or that you’d forget what wearing pants all day feels like?
We’ve been away from work for so long that many of us have forgotten our favorite parts about office culture. So, how will things like Casual Friday, coworker gossip, and coffee breaks change as a result of this ‘new normal?’
The Future of Work?
The truth is, nobody has all the answers. So, we asked two of our favorite accountants to lead Back to The Office: An Evening with Dunder Mifflin’s Finest. And while Chili’s wasn’t at 100% capacity yet, this virtual experience still brought Kevin, Oscar, and hundreds of marketers together to discuss the future of office life.
If you weren’t there, you missed out on an intimate, hour-long Q&A session with Brian Baumgartner and Oscar Nunez that covered topics like:
- The art of prop comedy
- What they’ve both been learning and doing at home during the pandemic
- Untold, behind-the-scenes stories from the set of The Office
- Their predictions about the future of office culture
Fortunately, for the next month you can access our full recording of this experience. Simply click here, enter ‘dundies’ into the password prompt, sit back, and enjoy!
At Liveclicker we are always talking about moments that matter — and how the right moments create momentum. Today marks one of those unique moments for our organization and our parent company, Marigold. We are excited to announce that Selligent Marketing Cloud is joining our family of brands!
Creating momentum for Liveclicker customers
Nothing will change for Liveclicker customers: you will continue to receive the same amazing customer service, and our product roadmap will remain dedicated to meeting your specific needs, regardless of your ESP or campaign management platform.
The only impact for our customers is how you will gain from Selligent joining Marigold as our Liveclicker team learns more about multichannel marketing, campaign management best practices, and global consumer trends. As our teams learn from each other, it will only improve the products that we build and the strategies that we help our customers bring to life.
About Selligent
Selligent has a history that goes back more than three decades, and their team has always focused on the businesses they serve—helping consumer-facing brands elevate their customer experience.
Through the years, Selligent’s technology has evolved, and now Selligent is a leader in AI-based cross-channel campaign management for enterprise and mid-market organizations in financial services, travel and hospitality, retail and ecommerce, media and publishing, and entertainment. The overlap in expertise that Liveclicker and Selligent have is significant and we look forward to continuing to grow and evolve together as part of Marigold.
How Selligent improves Marigold’s global impact
This is a big turning point for our company in terms of global service, and we’re excited to work with the Selligent team as, together with our family of brands we facilitate billions of consumer connections every year.
With Selligenta part of Marigold, our team and customers will have access to even more resources that encourage faster innovation — we now have more than 70,000+ customers globally and over 1,000 employees in locations worldwide.
Now, that’s a moment worth celebrating and here is to many more to come.
Welcome to the team, Selligent!
Learn more by reading our press release here.
We all knew the General Data Protection Regulation was going to make waves. Nearing the end of the first year of its enforcement though, our focus is being turned to a new privacy legislation: the California Consumer Protection Act. This data privacy law is aimed broadly at the processing of personal information which relates to consumers residing in the state of California and applies to a variety of entities—from individual operations to corporations—which process that personal information. Like GDPR, its purpose is to remedy the imbalances created by new technology and the expanding use of personal information in a sparse landscape of consumer protections, and it attempts this by establishing the privacy rights of individuals and creating an accountability framework for the processing and “selling” of personal information.
Liveclicker maintains a robust privacy program designed around the concept of Privacy by Design and long-standing principles for data privacy represented by privacy frameworks like the one established by the OECD. Through this privacy program, we are in the process of assessing CCPA’s requirements and reviewing any gaps in our current standards. If necessary, we will integrate changes into our software to ensure that our customers are able to comply with their own obligations under CCPA.
CCPA itself is very broad in its current interpretation, with many amendments still being considered by California State legislature. This means the scope and applicability of CCPA could change as we near its effective date of January 1, 2020. As CCPA and other new privacy laws take shape, at the Federal level, or across the globe, Liveclicker believes that our privacy program is well suited to adapt to changing regulations and support the privacy and security of individuals globally.
DISCLAIMER: This blog post provides general information and discussion about email marketing and related subjects. The content provided in this blog (“Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the accuracy or quality of the Content and assumes no responsibility for error or omissions in the Content.
Editor’s Note: This post was originally published on the Litmus blog.
If you utilize Litmus Builder to build and code your emails and use Liveclicker to power dynamic content in your campaigns, you’ll love Liveclicker’s newest Chrome extension—RealTime Email Content for Litmus Builder. The new extension integrates Litmus Builder with Liveclicker, making it easy to access and embed real-time content without toggling back and forth between tools.
We sat down with Jen Fahey, Director of Product Management at Liveclicker, to get the scoop on the brand new extension:
What’s RealTime Email Content for Litmus Builder?
It’s a Liveclicker integration, delivered as a Chrome extension, that provides email developers a fast and easy way to access powerful real-time content right from within Litmus Builder.
What’s your motivation behind building the extension?
We know a lot goes into building great emails, and we’ve built this integration to make life easier for email developers.
Before this extension existed, a developer would need to log into Liveclicker’s RealTime Email platform, find the campaign for which the real-time content embed tag was needed, copy it, and toggle back to Litmus Builder to add the code. While hardly arduous, it wasn’t the ideal workflow. With this new integration, developers can save time and more readily access the personalization capabilities that Liveclicker is known for—all from within the comfort of their favorite development environment.
How does the RealTime Email for Litmus Builder work?
The extension is integrated into Builder projects and snippets, so email developers can easily access Liveclicker embed codes while coding email templates.
Once the Extension is installed, new Liveclicker buttons within the Litmus Builder interface allow developers to retrieve a list of all live Liveclicker campaigns, so they can easily add the embed tags for those campaigns into the HTML. And if you’re using LiveData—that’s Liveclicker’s analytics feature—you can easily add that through the extension, too.
Check out the video above to see the extension in action.
How can you download the extension?
RealTime Email Content for Litmus Builder is available on the Chrome store. We’d love for you to give it a try and let us know what you think! If you have any questions or feedback, please don’t hesitate to reach out to us at [email protected].