Rover had a question: Would dynamically personalizing email content based on customers’ dog breeds drive more sales for the Rover Store? And could the team pull that off without developer resources? With Liveclicker, the answer was yes.

Rover used the Liveclicker platform to deliver dynamic hero images featuring dog breeds specific to the opener, and using Liveclicker’s A/B testing capabilities, tested this campaign against a generic email template. Both emails featured calls-to-action to visit the Rover Store, where people could buy “proud dog parent” merchandise such as t-shirts, pillows, mugs and other breed-specific swag.  The result? Pet parents love personalization. The personalized hero images delivered a whopping 80% more revenue than their generic counterparts.

The results:

NASCAR knows the power of a birthday email. While the team was already seeing great results from timely and personalized offers, they thought adding a bit of fun and interactivity to their messages could increase engagement and make a big impact on their bottom line.

Using the Liveclicker platform, NASCAR took its messaging above and beyond, turning a simple birthday discount into a birthday surprise. With Sailthru’s A/B testing capabilities, NASCAR tested a static image against a “peel-to-reveal” mystery offer. Both emails offered discounts, incentivizing customers to click through to the shop. However, the peel-to-reveal email transformed the passive promotion into a tactile, engaging experience that openers loved. 

The results:

BrandsMart USA relies on a robust marketing strategy for welcoming new customers and keeping in touch with its loyal audience. After noticing a dip in engagement, along with the revenue that engagement brings, the brand needed a platform that offered marketing teams easy solutions for building engaging, dynamic campaigns without excessive training.

The marketing team at BrandsMart found that the robust offerings in the Liveclicker platform allowed them to implement a wide variety of dynamic content and advanced personalization without slowing down production times: a win for customers and marketers alike.

The results:

The Hot Topic team transformed its passive ‘mystery scratcher’ email promotions into engaging, tactile experiences with clever use of Liveclicker’s dynamic content capabilities.The addition of this interactive email campaign element and technical infrastructure led to more engaging campaigns produced in a fraction of the time.

The results:

Learn how adding an element of surprise led to not-so-surprising results in this case study.

Torrid recently updated its brand and customer experience to better reflect its message, mission, and relationship with its customers. It needed to renovate its loyalty program so it could keep loyal customers up to date with the latest information regarding their account status and rally the community to the new brand vision.

Hot Topic partnered with Liveclicker to develop product-centric emails that were both personalized and could be updated in real time.

Using Liveclicker, they were able to create an email that highlighted the fact that a product was now available in stores. Then, when the product also became available online, the image automatically changed to a new link to promoting online shopping. Hot Topic was even able to use a grayed out image to show when a product was out of stock.

Read about their process and results in this case study.

Alfred Dunhill Limited teamed up with Liveclicker to promote its presence at the Men’s Fashion Show during Fashion Week in Paris.

They created a three-touch email campaign, the first email creating interest and anticipation in the upcoming show using a video trailer, the second email containing a timer counting down to the beginning of the show which was replaced by a live stream when the show began, and the third and final email containing a recording of the show. The campaign created a high-end, engaging experience for their customers that drove real results.

Read about their email campaign process and results in this case study.

Trendyol uses RealTime Email to create several highly personalized marketing campaigns. One in particular increased sales in their men’s sports and sportswear lines. By creatively using one-to-one personalization, the retailer’s open rates, click-through rates, conversions, and sales reached all-time highs.

Read about their process and results in this case study.

Ulta Beauty partnered with Livelicker to enhance its “Year in Review” emails. Using RealTime Email, the company created an elegantly designed email that displays five different major points of personalization.

With the ability to automatically pull in each customer’s real-time data, the marketing team was able to more easily capitalize on the opportunity while increasing engagement and exceeding customer expectations.

Read about their process and results in this case study.

Torrid used RealTime Email to kick off the all-important holiday season with highly relevant content based on open-time data in its Black Friday and Cyber Monday email campaigns. The retailer achieved its campaign goals, increasing traffic to both online and in-store and significantly exceeding revenue goals while increasing the productivity of aged campaigns.